Calgary-based startup Propra is undergoing a quiet transformation that reflects a broader trend in Canadian tech: the convergence of proptech and fintech.
Originally launched in 2021 as a platform for managing property operations (i.e. inspections, maintenance, tenant communications), Propra is now firmly positioning itself as a financial technology company.
“We realized that unless you can follow the money in property management, no one really cares,” said co-founder and CEO Al-Karim Khimji. “Replacing the clipboard and paper filing systems was good, but not painkiller enough.”
That realization pushed the company beyond basic property operations and into financial infrastructure. Propra now offers a vertically integrated accounting platform with three service tiers (Essential, Professional, and Enterprise)ranging from self-serve tools to full-fledged accountant replacement.
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The pivot was sparked by an uptick in customers asking for help with bookkeeping and compliance and not just software. “People loved our accounting tools but were still struggling to find time or talent to get their accounting done,” Khimji told Calgary.tech. “That’s when we saw the opportunity to automate more deeply.”
To that end, Propra has launched a powerful new feature that automates bill and deposit entries. Available to Professional and Enterprise users, the system lets customers:
- Upload scanned documents
- Forward invoice emails
- Snap photos of bills via the Propra Manager App
Behind the scenes, Propra’s AI reads the documents, extracts service addresses, dates, descriptions, and account codes, and generates clean journal entries—ready for review.
Even e-transfer deposit emails are parsed automatically. When rent lands via Interac, Propra reads the email and matches it to the right property and tenant, eliminating the need to jump between inboxes and spreadsheets.
“It’s changed data entry from a tedious task to just forwarding an email,” said co-founder and CTO Craig Adam, who previously helped scale SkipTheDishes.
Using AWS Bedrock tools and custom workflows that combine vector search and multi-agent LLMs, Propra’s system aims to match, or exceed, human accuracy with zero manual effort.
“This is a dream,” an Edmonton-based customer recently told the team.
That kind of feedback has translated into traction. In the past year, Propra has grown revenue by 2.4x and customer count by 3.4x, all with a team of just 11 employees.
Now, with over 100 customers and counting, Propra is doubling down on its fintech identity and aiming to be the go-to vertical SaaS platform for real estate property management accounting. As the team gears up to attend Web Summit Vancouver and Inventures Calgary, they remain focused on building what their customers actually need.
“We’re not chasing vanity metrics,” said Khimji. “We’re building something customers genuinely want—and that’s what matters.”
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