Ownly has raised a $2.5 million seed round.
The Calgary-based property technology startup raised the capital to support a “rapid expansion into US markets.”
The Alberta startup’s platform allows customers to shop, pre-qualify, finance, and buy new homes—online, from any device. Working with ERP, CRM, and lot management software, Ownly enables transparent online home shopping while delivering data analytics into customer shopping behaviours and buying experiences.
“With economic uncertainty in the housing market, the affordability crisis is forcing builders and sellers to find new and innovative ways to connect with their customers through cutting-edge technology,” explains Ownly cofounder Jason Hardy.
He believes his platform “creates the needed seamless experience for homebuyers and builders.”
“Ownly offers a very promising concept and the existing early customer traction displays serious initial validation,” believes Garage Capital cofounder Mike McCauley.
“Ownly’s market feels right for disruption,” agrees Bluesky CEO Derrick Hunter.
“Ownly’s white-label solution is nimble and provides multiple benefits to builders and their sales teams,” adds James Povitz, Principal of NAventures. “Ownly also empowers prospective purchasers with the information they need to make informed buying decisions and enables a digital purchasing experience that they have come to expect in today’s world.”
Since launching in 2020, the Canadian startup has experienced 100,000 online builds and 4,000 homebuyers in Canada actively shopping for and saving homes through the company’s MyHome Portal.
With fresh capital, Ownly can scale its platform and bring a secure, frictionless experience of homebuying into North American markets, according to a statement from the company.
“This funding allows us to keep our momentum going at a faster and stronger pace,” says Hardy.
Aiming to be the “Shopify of real estate,” the Software-as-a-Service platform is determined to deliver what it believes is the future of new home shopping.