Bots and resellers continue to be a huge problem for concert ticket buyers.
Bots can rapidly purchase a large number of tickets as soon as they go on sale, often within seconds. This creates a scarcity of tickets for genuine fans who want to attend the concert as tickets then end up in the hands of resellers who sell them at inflated prices.
In addition to this being incredibly unfair, when tickets are bought up by bots and resellers, they often end up in the hands of people who are not genuine fans of the artist or the music. This can result in a less engaged and enthusiastic audience at the concert, as many attendees may not be as emotionally invested in the artist’s work.
Efforts are being made by ticketing companies, artists, and lawmakers to combat the issue of bots and resellers through measures such as anti-bot technologies, stricter regulations, and fan pre-sales.
Showpass, Canada’s premier event ticketing platform, strives to enhance the fairness and accessibility of the ticket purchasing process for sincere fans.
Today, the Calgary company released its latest innovation and it promises to connects artists’ top listeners to exclusive concert pre-sales. By leveraging the world’s most popular music streaming technology, and collaborating with Canadian startup Renaissance, Showpass has built RealFan.
This never-before-seen feature allows music fans to connect their music streaming account to RealFan to compete against other registrants to rank as the top listener. Top listeners, or ‘RealFans’, who listen to the artist the most between the registration and pre-sale period, are granted early access to concert tickets for the corresponding artist.
RealFan ensures that only the most dedicated fans get the chance to score first-dibs to their favourite artists’ concerts. By eliminating bots and prioritizing fans with the highest listening time, Showpass is giving the power back to music enthusiasts!
“After seeing the major disappointment and frustrations that fans have faced in recent on-sales from other companies, we wanted to enhance the buyer experience and create a solution that puts real fans first. This shared vision led us to create RealFan.” Showpass’ CEO, Lucas McCarthy, said. “With this game-changing solution, RealFans can now secure their tickets before they’re even released to the public.”
How does it work? First, users sign up for the artist’s registration announcement on Showpass. Then, on registration day, users will be able to connect their music streaming service account to Showpass and choose a concert location to compete in.
From the start of the competition until the end date, users must listen to the artist as much possible to rack up their listening time. Those who rank the highest will be sent a code that provides them exclusive early access to tickets for the location they registered for.
Dave East, popular rapper and hip-hop artist, is the first to launch a RealFan pre-sale competition for his first ever visit to Canada, consisting of a 19-stop tour.