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OnRamp Bringing Next Wave of Marketing Talent to Alberta Tech Industry

November 30, 2022 by Bulletin Board Leave a Comment

Alberta’s tech industry has experienced significant growth in recent years and has quickly become a key part of the province’s economy.

But despite the momentum, early-stage tech companies are continuing to struggle with sourcing qualified talent, with 250+ positions currently open in growth-related roles like marketing and customer success.

OnRamp, developed in partnership by The A100 and 321 Growth Academy, was designed to help address this talent gap and this week they announced that the Government of Canada is making an $236,500 investment in the program to help support the tech industry’s growth.

OnRamp’s unique program design provides post-secondary graduates, early-career marketers and career pivoters with the practical skills and hands-on experience needed for these in-demand tech roles—and then introduces learners to hiring employers.

Within only a few weeks of graduation, 64% of OnRamp participants have already secured full-time employment in roles that would have been challenging for early-stage tech companies to fill as a result of the gap.

The Government of Canada funding is being provided through PrairiesCan’s Regional Innovation Ecosystem (RIE) program, and complements provincial funding being provided through the Alberta Enterprise Corporation.

Alberta tech companies looking to recruit marketers will have another opportunity to engage with OnRamp’s participants when the second marketing cohort kicks-off in January 2023.

Filed Under: Bulletin Board Tagged With: 321 Growth Academy, OnRamp, The A100

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