• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Calgary.Tech

Calgary.Tech

 
 
 
  • Home
  • News
  • Interviews
  • Thought Leaders
  • Jobs
  • Bulletin Board
  • About Us
  • Contact Us

NBA Makes Significant Investment In Calgary’s StellarAlgo

January 19, 2023 by Robert Lewis Leave a Comment

The National Basketball Association has taken an equity stake in StellarAlgo, the Calgary-based data company that helps professional sports teams better understand and predict the spending habits of fans. 

In addition to the NBA becoming a “meaningful equity holder,” StellarAlgo announced a multi-year, league-wide strategic partnership that will see them provide all 30 NBA teams with access to their platform to power better engagement with basketball fans whether in-venue or elsewhere.

StellarAlgo currently has direct, long-standing relationships with four NBA teams: the Brooklyn Nets, the Milwaukee Bucks, the Portland Trail Blazers, and the Sacramento Kings.

“The NBA is pleased to partner with StellarAlgo to create new strategic opportunities to enable our teams to engage efficiently with their fans in more personalized ways across the global sports and entertainment landscape,” said David Lee, Head of NBA Equity.

“We strongly believe the company has tremendous growth potential, and as a strategic partner and a meaningful shareholder, we’re looking forward to helping StellarAlgo achieve those goals.”

The StellarAlgo Platform unifies fan data from league and team data sources – including venues, e-commerce, social media, marketing, advertising channels, and more – into a single customer view of the fan experience. It’s designed to make it easy for teams, leagues, and rights-holders to identify key segments and connect with the right fan, with the right messaging, at the right time, across multiple channels.

StellarAlgo’s early investors include Vancouver’s Yaletown Partners and Calgary’s InterGen and Thin Air Labs. StellarAlgo last raised money in 2021, a $16.5-million Series A led by Toronto’s Carallas Holdings.

StellarAlgo currently employs 80 people. 

Filed Under: News Tagged With: InterGen, StellarAlgo, Thin Air Labs

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

 
 
 

Stay Connected

  • LinkedIn
  • RSS
  • Twitter

Founding Partners

Bulletin Board

Meet and Connect With Canada’s Top Business Leaders in Calgary

The Peak's Bet on Canada Summit is coming to the … [Read More...] about Meet and Connect With Canada’s Top Business Leaders in Calgary

TELUS Builds on Alberta Commitment with Community Boards Expansion

TELUS announced this month that it has expanded … [Read More...] about TELUS Builds on Alberta Commitment with Community Boards Expansion

Elevating Health Tech Innovation: Exploring Innovate Calgary’s Life Sciences Fellowship Program

Do you have a technology-driven solution to a … [Read More...] about Elevating Health Tech Innovation: Exploring Innovate Calgary’s Life Sciences Fellowship Program

Unlocking Opportunities with Innovate Calgary’s Innovation Catalyst Grant

Innovate Calgary's Innovation Catalyst Grant … [Read More...] about Unlocking Opportunities with Innovate Calgary’s Innovation Catalyst Grant

Accelerate Your Tech Startup’s Growth: Join the Alberta Catalyzer Velocity Program for a Power-Packed 8 Weeks

Conceived by a consortium led by Alberta … [Read More...] about Accelerate Your Tech Startup’s Growth: Join the Alberta Catalyzer Velocity Program for a Power-Packed 8 Weeks

Copyright © 2023 Incubate Ventures | Techtalent.ca · Techcouver.com · Decoder.ca · Fintech.ca · | Privacy