PurposeMed believes that Canada has one of the best healthcare systems in the world.
However, even a good healthcare system is not a perfect one, and the growing Alberta-based startup to watch sees gaps to fill.
Headquartered in Calgary, PurposeMed was founded on the belief that virtual care can level the healthcare playing field, ensuring equal access to quality services irrespective of social status, income, ethnicity, sex, or ability.
They are riding the push for equity, directing their waves into the healthcare sector, where the actively hiring company wants to improve access to complex care across Canada for underserved communities through a tech-forward approach.
PurposeMed points out the fact that First Nations Canadians have a life expectancy that is 11 years shorter than the broader population, and that gay and trans persons face higher rates of mental health challenges. The startup aims to address such disparities, leveraging technology to deliver “affirming care” without judgement, long wait times, or uncomfortable conversations.
PurposeMed’s approach is multi-pronged: they empower clinicians, automate low-value tasks, and devise care pathways. Services deliver improved outcomes for patients by blending the proficiency of specialist clinicians with design and technology, according to the company. Pharmacy delivery services integrate with the public healthcare system serve to provide a holistic healthcare experience.
The health-tech upstart operates multiple brands addressing different areas of concern. Freddie is Canada’s largest HIV prevention service, for example, while Frida diagnoses and and treats adult ADHD. The Foria Clinic offers “gender-affirming care from the comfort of your home.”
The brains behind PurposeMed are three dynamic individuals.
Dr. Husein Moloo, CEO, holds a Master’s in Public Health from Brown University, an MD from the University of Calgary, and a Diploma in Tropical Medicine & Hygiene from the University of London School of Tropical Medicine. Moloo is a practicing physician in Canada and an ardent believer in the potential of virtual care to democratize healthcare access.
Pete MacLeod, COO, holds a BSc (Honours) from the University of Calgary and an MBA from the Ivey Business School. Before PurposeMed, he worked at an investment bank and a software startup in Calgary. MacLeod is convinced that user-friendly software can significantly improve healthcare access and outcomes.
Amaan Banwait, CCO, believes healthcare is a human right. Before PurposeMed, he worked with the Clinton Foundation in Uganda, assisting the country in scaling up its HIV/AIDS treatment programs and managing the delivery of drugs for over 25,000 HIV+ infants. Amaan holds a BComm from UBC and an MBA from The Wharton School.
In fact, the actively expanding firm is hoping to hire during July’s Tech Talent Canada Job Fair.