World Elite Mastercard for Business cardholders will receive a 20 per cent discount on the first three months of their subscription to Virtual Gurus, a talent marketplace that leverages proprietary technology to match organizations with highly-skilled virtual assistants.
Last week Virtual Gurus placed in the top 100 on the Globe & Mail’s 2023 Ranking Canada’s Fast-Growing Companies.
The partnership comes at a time when Virtual Gurus founder Bobbie Racette (pictured) says Virtual Gurus are at a strategic scale where she and her team can continue to support and champion Indigenous people and the 2SLGBTQI+ community, female-founded business owners (which traditionally face greater barriers) as well as entrepreneurs of all gender identity and backgrounds.
“The partnership between Virtual Gurus and Mastercard is a natural fit not only for the Virtual Gurus’ vision for equity and diversity but also in alignment with my mission as an Indigenous female entrepreneur,” says Virtual Gurus founder, Bobbie Racette, a Cree-Metis woman.
“Virtual Gurus’ mission is to provide work-from-home opportunities to underserved communities while supporting our female entrepreneurs across Canada. Fractional support at a reasonable cost can be hugely impactful for small businesses to scale.”
As ninety-four per cent of small businesses are experiencing pressure from macroeconomic issues, including inflation, rising interest rates and supply chain disruptions, Mastercard is bringing added value to Canadian small businesses with new cardholder benefits that help them meet the demands of an evolving business climate.
“Small business owners are often stretched for resources, including IT and skilled talent,” said Nishant Raina, Small Business Lead, Mastercard Canada.
“We have partnered with leading cybersecurity and virtual talent providers to help Canadian entrepreneurs increase their digital safety and onboard talent that allows them to focus on growth. Through these partnerships and other savings programs, we are connecting Mastercard small business cardholders with valued resources and creating crucial cost savings for their businesses.”