Rogers Communications announced today it is the title partner of Canada’s only PGA TOUR Champions tournament in Calgary, formerly the Shaw Charity Classic, and is kickstarting fundraising for the event’s charitable arm with a $1 million donation.
“This tournament has made a real impact for communities, families and children in Alberta,” said Terrie Tweddle, Chief Brand and Communications Officer, Rogers.
“We are immensely proud to honour the legacy of the Shaw family with the Rogers Charity Classic and to continue supporting children’s charities across Alberta.”
The tournament reached a major milestone last year, raising over $100 million for Alberta charities since its inception.
The fund, rebranded as Rogers Birdies for Kids presented by AltaLink, supports thousands of youth annually in areas that include counselling, sports, and family support.
Now through the end of August 2024, donations pledged through Rogers Birdies for Kids presented by AltaLink to participating charities are matched up to 50% through the program’s matching pool.
Tickets are now on sale for the Rogers Charity Classic that will run from August 16 to 18, 2024. Rogers Charity Classic offers a variety of different packages for premier spectator and enhanced viewing and hosting experiences.
“Rogers Charity Classic is one of the premier events on the PGA TOUR Champions calendar and I always look forward to coming to Calgary each year to play in front of a Canadian crowd,” said Mike Weir, Canadian golf legend and Team Rogers athlete.
“I am thrilled to continue being a part of this tournament alongside Rogers in supporting charities in Alberta.”
In 2023, Rogers completed its historic merger with Shaw and announced a new five-year sponsorship of the tournament. This partnership builds on Rogers’ commitment to growing the game in Canada and building strong communities in Alberta.
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