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Calgary’s VEERUM Launches New Technology Category: Visual Operations

April 23, 2025 by Newsdesk Leave a Comment

Calgary-based VEERUM, a global SaaS leader in visual operations for industrial assets, has officially launched a new technology category it’s calling Visual Operations, or VisOps.

The company’s latest innovation aims to transform how industrial teams work with complex reality data in the cloud, making visual workflows central to daily operations.

As adoption of reality capture technology accelerates—80% of enterprise organizations are expected to use it by 2025, according to DroneDeploy—many industrial teams continue to struggle with siloed tools, inaccessible data, and disconnected decision-making. These inefficiencies result in billions of dollars in losses annually for asset owners.

VEERUM’s VisOps addresses these gaps by creating the first platform purpose-built to unify, visualize, and share complex visual data across teams. According to the company, VisOps makes accessing 3D and spatial insights as seamless as checking email, bridging the gap between the field, office, and executive suite.

“The future of industrial work is visual,” said David Lod, CEO of VEERUM. “VisOps is the primary visualization experience for the world’s most complex assets, giving teams superpowered clarity, instant access, and shared understanding.”

Drawing parallels to how DevOps revolutionized software development, VEERUM believes VisOps will redefine how industrial teams operationalize data. With VisOps, users can integrate reality capture tools into a single platform, reduce site visits, and improve safety by making virtual site access routine.

The move marks VEERUM’s evolution from a digital twin provider to a category-defining platform that industrial enterprises can use to scale visual data across operations.

Filed Under: News Tagged With: VEERUM

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