Edmonton-based real estate tech company HonestDoor is taking a bold leap into artificial intelligence with the upcoming launch of Doora, a 24/7 AI-powered real estate agent designed to support buyers and sellers across Canada.
Expected to launch officially in 2025, Doora is built to feel human and intuitive — offering instant answers and expert insights through simple conversation. Whether users are curious about a home’s value, recent sales in a neighbourhood, or how to list their own property, Doora is being designed to deliver personalized, data-backed support around the clock.
“Doora is the next evolution of our company,” said Dan Belostotsky, HonestDoor’s founder and CEO. “We’re using AI to unlock the power of our data and build a service no one else is offering.”
HonestDoor is already known for publishing the HonestDoor Price — a machine learning-powered home value estimate updated monthly — and now aims to go deeper with tools like Doora and its redesigned AI Property Comparable Reports.
Priced at $20, the new reports include:
- Interior and exterior photos of comparable properties
- HonestDoor Price with a confidence score
- One-year price projection using advanced modelling
- Visual breakdowns of pricing and valuation history
Together, these tools position HonestDoor as one of the most advanced digital platforms in Canadian real estate — and one of the few that’s also a licensed brokerage.
Founded and headquartered in Edmonton, HonestDoor has grown rapidly across the country, now serving most provinces from B.C. to P.E.I. The company is on track to exceed 1 million monthly visitors in 2025, with nearly 100,000 Canadians currently subscribed to its property updates.
A preview of Doora is now live at honestdoor.com/ai, with early access available to users who sign up.
“We’re building tools we’d want to use ourselves,” added Belostotsky. “With Doora, we’re bringing clarity, confidence, and convenience to every step of the real estate journey.”
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