The Canadian Food Innovation Network today revealed the winners of this year’s Foodtech Frontier.
Foodtech Frontier is described by the CFIN as the first program in the country dedicated to spotlighting companies building transformative solutions for the food industry.
“Canada’s food sector is under pressure to adapt,” says Dana McCauley, chief executive officer of CFIN, pointing out how “groceries are more expensive, manufacturers face supply chain challenges, and small businesses are stretched thin.”
But McCauley, ever the optimist, posits that Canada is “home to some of the most forward-thinking food innovators in the world.”
The Frontier program highlights 10 Established Foodtech Leaders and 25 Rising Stars who are all tackling critical global challenges in sustainability, food security, health, and supply chain efficiency.
“With Foodtech Frontier, we’re supporting the growth of these companies to strengthen our economy, create new jobs, and feed more people in a sustainable way,” says McCauley.
As part of the awards program, Dallas-based Redstick Ventures awarded $100,000 to Cubbi, a Rising Star.
Based in Calgary, Cubbi’s mission is to “create more truly great organizations in the world by providing leaders with tools that elevate and inspire the performance of their employees.”
By integrating wellness into the core of organizational culture, “we help leaders create environments where physical and mental health are priorities, driving better outcomes for everyone,” reads an online statement from the firm. “We seek to lead the charge in reinventing workplace dynamics, ensuring that every organization is equipped with tools that enhance collaboration, communication, and culture.”
Those tools include Lunch, Grocery, Catering, and Credits. Food “has the power to bring people together and strengthen your team,” according to Cubbi, which has “made it effortless by creating a single place to manage it all.”
For example, offices can eliminate the stress of managing dietary preferences by bundling food from different restaurants, bakeries, and farmers’ markets in a single delivery, while meal credits “make employees feel valued, motivated, and excited to come to the office.”
“From cutting-edge processing tools to smart AI solutions keeping our food safe, the companies we’re honouring today show how innovation can help the food industry grow strong in a fast-changing world,” stated Minister of Agriculture and Agri-Food Heath MacDonald, “while creating jobs, boosting the economy, and putting Canada on the map as a foodtech leader.”
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