Traditional advertising doesn’t seem to pack the same punch it once did. This has spurred the growth of social-forward, digital-based ad methods such as influencer marketing that better reach the modern technology-oriented demographic. A hybrid of old and new marketing tools, influencer marketing takes the concept of celebrity endorsements and places it into a modern-day […]
UCeed Invests in Monark to Reimagine Leadership Training in 2023
The University of Calgary is investing in “the antidote to old school, ineffective training.” UCalgary’s early-stage investments arm, UCeed, recently announced a strategic partnership with Monark, a digital-based learning platform whose “modern approach combines evidence-based content, an on-demand platform, and engaging activities and reminders to drive real, lasting behaviour change.” Monark, founded by Kelsey Hahn […]
Zenbase Brings Digital Rent Payment Solution to More Canadians
Zenbase is an Alberta startup aiming to innovate rental payments via modern technology. The Canadian company was founded with the vision of “becoming a trusted partner in managing household finances while eliminating late fees and predatory financing.” This year, the Calgary-born firm is partnering with Mainstreet Equity to offer flexible rent payment options to residents […]
MaxLab.io Combines Advanced AI with Hardware Expertise to Launch High-Tech Camera
A Western Canadian company is innovating the hardware space with specially designed technology. For example, there is the MaxLab Energy Monitor, which connects to up to 12 circuits simultaneously to deliver real-time energy usage to a mobile app via wifi and bluetooth. The company has also developed a solar-powered and waterproof camera that is ideal […]
Vertical Farm Innovator Agriplay Ready to Thrive in Accelerator
Recently, THRIVE II Canada Accelerator announced their latest cohort, which included six Calgary-based companies. Thrive’s award-winning program accelerates sustainability, innovation, and technology across the industry. Companies were selected for their potential to disrupt traditional farming practices, promote industry sustainability, and reduce environmental impact while giving farmers the tools to increase yields and productivity. Among them is […]
Construction Tech Startup Mercator Expands AI Solution to More Markets, Industries
A Calgary startup is looking to advance technology adoption across outdated industries such as construction and manufacturing—where excel spreadsheets still dominate and finding new business is a mix of grinding out manual research and dead end cold calls, according to Mercator AI. Developing new business with new customers may be hard, but the fledging Alberta firm […]
Why Alberta is Taking Over SXSW
When we received word that more than four dozen Alberta-based startups were marching toward Texas for this year’s South by Southwest, it felt like the rumblings of war. Perhaps not war, but exciting nonetheless: Alberta Innovates has summoned 50 local ventures to the battlefield of SXSW to take on the iconic annual event in Austin […]
Freshly Funded Kathairos Solutions to Deploy Cleantech Systems in Alberta This Year
Kathairos Solutions believes that the pressure to reduce methane emissions in Canada’s energy sector continues to intensify. The Calgary-based clean-tech provider says there is a need for innovative solutions to support ambitious targets set by government, regulators, and industry leaders alike. For its part, Kathairos Solutions allows oil and gas producers to eliminate methane venting on remote […]
Tech Company Invests $18 Million into Alberta Region to Tap Local Talent, Drive Nuclear Innovation
A Canadian technology company dedicated to delivering reliable and emission-free nuclear energy has announced that it is investing $18 million to expand its operations into Alberta by establishing an engineering, research, and development office in Calgary. Founded in 2013 and headquartered in Ontario, Terrestrial Energy works to commission zero-emissions heat and power plants for industrial […]
Digital Carbon Bank Aims to Make Alberta Proud at SXSW
This year’s South by Southwest conference in Texas kicks off March 10th and, thanks to Alberta Innovates, 50 Alberta ventures will be making the trip. The companies are graduates of Alberta Innovates’ Scale-up and Growth Accelerator Program and represent the province’s strength in agri-food, sustainability, health, and digital technologies sectors. Considerable effort has gone into […]