Great Northern Insulation (GNI), a leading insulation company, has partnered with Calgary-based IrisCX to revolutionize its virtual estimates program. This strategic collaboration allows GNI to enhance customer experience by delivering faster and more accurate quotes while also reducing its carbon footprint.
Established in 2019, IrisCX is a smart video platform that specializes in virtual product selection, DIY setup, and support.
In today’s fast-paced world, customers value efficiency and convenience, which is why they are increasingly averse to waiting for days or even weeks to receive a quote. By leveraging the capabilities of IrisCX, GNI can now offer its customers swift and digitally interactive quotes.
Through a simple process utilizing their smartphones, customers can showcase their insulation project, whether it involves top-up, removal, or replacement, to a live GNI expert. This expert will guide them every step of the way, ensuring a seamless experience that combines the advantages of digital convenience with a personalized human touch.
“Partnering with GNI has allowed us to better understand how progressive home services companies are differentiating themselves,” said IrisCX co-founder and CEO Guillermo Salazar.
“GNI recognizes that consumers need to be the focus, and to achieve that, business processes must be built to better serve the customer, not the company. Consumers still want the knowledge and guidance an expert can provide but done at their convenience. IrisCX allows companies to do that.”
With the integration of IrisCX, GNI can promptly schedule same-day or next-day appointments for homeowners seeking to upgrade their home’s insulation and reduce energy consumption. The quoting process is optimized for accuracy, as the estimator gains real-time visibility into the client’s space, enabling them to ask pertinent questions and provide an informed quote.
Notably, GNI operates in service locations located as far as 300 kilometers away from their physical offices. However, thanks to the IrisCX platform, remote customers can now receive expedited service, surpassing the limitations of in-person appointments and delivering a streamlined experience for all.