Calgary’s Monark, a SaaS platform that offers on-demand leadership development for a new generation, announced today it has closed a $1.5 million seed financing round led by Storytime Capital, with participation from The51, Archangel and UCeed.
Founded in 2020 by organizational psychologists Kelsey Hahn, MSc and Amanda Julian, PhD, Monark is disrupting a market plagued by overpriced, outdated solutions that train leaders 15 years too late.
Leveraging cutting-edge leadership research, the Monark platform harnesses generative AI and ML-powered personalization to offer interactive leadership training and individual performance optimization for new leaders and first-time managers.
Monark supercharges learning, productivity, and effectiveness with proprietary 5-minute micro lessons developed by top leaders and scientists, combined with real-time assessments and insights, live cohort-based learning, and a robust digital platform with behavioral nudges and automated feedback.
With Monark, critical middle managers are moving and learning faster, accelerating both their development and their teams’ performance.
“Today we use tech to optimize all areas of our lives, yet leadership development has remained stagnant,” says Kelsey Hahn, Co-founder and CEO of Monark.
“With coaching reserved for C-Suite executives, and existing tools showing poor completion rates and low engagement, we knew there was a better way. We’re helping leaders enhance their performance 3x as fast by giving them exactly what they need, when they need it.”
The funding comes as the company tripled revenue year-over-year, with all growth driven by referrals and word-of-mouth.This fresh funding will power strategic marketing efforts and product development, including AI/ML integrations and gamification features, as well as expansion into the US market.
“While tech will see the automation of many work tasks, it will never replace the need for effective human leadership; in fact, it will make high-quality leadership even more vital,” says Amanda Julian, Monark’s Co-founder and Chief Science Officer.
“Monark’s early success shows it has the power to rescue organizations from ineffective leaders with a tool designed for a new generation of workers.”