An Alberta-based influencer marketing platform this month announced two key hires aimed at accelerating the company’s growth within the Canadian market.
Calgary-born Embold recently brought on board Shawn Downey as Vice President of Sales and Sandra Mackechnie as Sales Director, according to an official statement released by the firm.
Downey, based out of Embold’s Calgary office, brings three decades of experience as a seasoned veteran in the sales arena with a deep understanding of tech-based sales.
Mackechnie, who will serve her role out of Toronto, comes armed with a history of driving revenue through insights into deal negotiations and structures.
With 15 years of experience in advertising, she is primed to broaden Embold’s reach into new advertising circles, with the startup anticipating her to prove instrumental in scaling sales for the company’s fully-managed services.
“By bringing Shawn and Sandra on board, we’re reinforcing our commitment to being the go-to influencer marketing solution in Canada,” stated Embold CEO Umair Tazeem. “Their extensive experience and industry knowledge will be invaluable as we continue to expand our reach and offerings.”
As a freemium platform with a comprehensive features, Embold is positioning itself as a top choice for brands and agencies nationwide. With a client base of over 500 brands and a reach of 235 million individuals through a network of 9,000 Canadian influencers, Embold is becoming a cornerstone in the Canadian digital marketing landscape.
“At Embold, our mission is to simplify and automate the influencer marketing process for Canadian brands and agencies,” says Tazeem.
Earlier this year the firm added to its suite of products CampaignPlus. This AI-powered feature streamlines the process of launching influencer campaigns and offers a hassle-free experience for advertisers.
“Our aim with CampaignPlus is to demystify influencer marketing and make it a breeze for businesses of all scales to focus on what they do best: delivering top-notch products and services,” Tazeem stated in March.
Embold believes it is “exploring the limitless potential of AI” to simplify the process even further.
“Influencer marketing is one of the most potent means of reaching new customers, and we are determined to make it a walk in the park for all,” Tazeem says.
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