An Alberta-based influencer marketing platform this month announced two key hires aimed at accelerating the company’s growth within the Canadian market. Calgary-born Embold recently brought on board Shawn Downey as Vice President of Sales and Sandra Mackechnie as Sales Director, according to an official statement released by the firm. Downey, based out of Embold’s Calgary […]
Embold
Ad-Tech Startup Connects Agencies and Influencers with Latest Launch
Traditional advertising doesn’t pack the same punch it once did. This has spurred the growth of social-forward, digital-based ad methods such as influencer marketing that better reach the modern technology-oriented demographic. But until recently, it has been challenging for smaller businesses to get a foothold in the influencer marketing space. In November, we wrote about […]
Embold Exploring Potential of AI to Innovate Digital Marketing
Traditional advertising doesn’t seem to pack the same punch it once did. This has spurred the growth of social-forward, digital-based ad methods such as influencer marketing that better reach the modern technology-oriented demographic. A hybrid of old and new marketing tools, influencer marketing takes the concept of celebrity endorsements and places it into a modern-day […]
Looking Back on Calgary Startups That Made Waves in 2022
Alberta is home to one of Canada’s largest technology and startup hubs. The Calgary region in particular breeds top-notch startups who receive substantial funding from a supportive local ecosystem. Despite a “notable impact” of the Covid-19 Pandemic on Alberta’s economy, the province’s digital economy “remained resilient and thrived,” concluded a recent report from the Information and […]
Calgary Adtech Startup Embold Releases First Free Influencer Marketing Platform
Traditional advertising doesn’t pack the same bang for the buck that it used to. Consumers are experiencing ad overload and many have become desensitized to the multitude of marketing messages that hit them daily. Enter influencer marketing. If you’ve been on TikTok or Instagram, you’ve experienced influencer marketing. A hybrid of old and new marketing […]