Embold’s Latest Launch Could Prove ‘Pivotal Turning Point’ for Marketing Sector, CEO Says

Embold is known for its tech-forward approach to taking on the marketing industry, including “exploring the limitless potential of AI.”

The latest innovation from the Calgary-based influencer marketing platform for brands and agencies is “Smart Campaigns.”

A new addition to the Embold platform, Smart Campaigns are designed to streamline the influencer marketing journey, according to the firm, allowing brands to focus on their core marketing goals while reducing the time and effort traditionally required for influencer recruitment and management.

This feature launch is a direct response to the evolving needs of modern marketers who seek more agility and precision in their campaigns, according to Umair Tazeem, chief executive of Embold.

“Smart Campaign will be the easiest way for advertisers to launch an influencer marketing campaign on the market” said Tazeem. “Our goal is to empower brands with tools that reduce operational complexities and maximize the impact of their influencer collaborations.”

Brands start the process by creating campaigns through outlining their objectives, deliverables, and content guidelines.

Compensation algorithms then provide a fixed, all-in cost for their campaign. Within 48 hours they will have applications from quality Canadian creators that meet their requirements and are ready to get started on their campaign.

“Smart Campaigns embody the essence of Embold’s commitment to innovation and excellence,” says Nihad Kaddoura, head of operations at Embold. “They are designed to deliver on Embold’s brand promise of providing fast, easy, and affordable influencer marketing solutions that drive tangible results and maximize ROI.‍”

‍Key features of Smart Campaigns include automated influencer selection that saves advertisers time; streamlined end-to-end management; and fixed pricing without lengthy contracts or hidden fees—all while brands retail full control over their campaigns, according to Tazeem.

“We are convinced that Smart Campaigns will be a pivotal turning point for the sector,” he said.