Traditional advertising doesn’t pack the same bang for the buck that it used to. Consumers are experiencing ad overload and many have become desensitized to the multitude of marketing messages that hit them daily.
Enter influencer marketing. If you’ve been on TikTok or Instagram, you’ve experienced influencer marketing.
A hybrid of old and new marketing tools, influencer marketing takes the concept of celebrity endorsements and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.
Up until now, it has been extremely challenging for smaller businesses to get a foothold in the influencer marketing space.
Calgary adtech startup Embold wants to change that and today launched Canada’s first free influencer marketing platform.
Free for both influencers and brands to join, Embold’s platform offers the simplest way for advertisers to engage their customers online.
Brands large and small can connect with a network of 7,000+ local and micro influencers by inviting them to a campaign or having influencers apply to a campaign on the marketplace. Embold’s platform provides access to influencer audience data, as well as a suite of campaign management tools and campaign analytics.
According to Embold founder Umair Tazeem, similar software would normally costs thousands of dollars per month for advertisers to use. Embold is disrupting the space by making it available for free.
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