Calgary-based DeepMarkit has completed its acquisition of Prospect Prediction Markets, marking a major strategic shift for the company as it moves from its previous focus on blockchain-based carbon credits into the fast-growing world of digital prediction markets.
The acquisition gives DeepMarkit immediate entry into the rapidly expanding sports prediction category through Prospect’s blockchain-powered, free-to-play platform. The move aligns with shareholder calls for clearer user demand, scalable economics, and technology-driven growth.
“Shareholders have asked us to prioritize businesses with clear user demand and scalable digital economics,” said CEO Steve Vanry. “Prediction markets check those boxes. With Prospect’s technology in-house, we can pursue this opportunity prudently, starting with free-to-play fan engagement, and expand methodically as rules, regulations, and partnerships evolve.”
Prediction markets allow users to trade contracts tied to future outcomes — from sports results to elections to macroeconomic indicators — with contract prices reflecting the crowd’s probability estimate. The sector has moved into the mainstream thanks to the rise of online trading, blockchain, digital wallets, and demand for real-time sentiment data. Leading platforms like Polymarket and Kalshi have surpassed $3 billion in cumulative trading volume, signaling rapid adoption and product-market fit.
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For DeepMarkit, whose previous business centered on tokenizing carbon offsets and building blockchain-based digital asset infrastructure, the Prospect acquisition marks a decisive reorientation toward consumer engagement and scalable software economics. The company says its goal is to build a repeatable, compliance-driven platform that can support multiple event categories, data products, and non-wagering monetization models.
The strategic shift comes with leadership changes. Trevor Broad — Prospect’s founder and a veteran technologist with experience in fintech, insurtech, AI, and blockchain — has been appointed Chief Technology Officer and Director of DeepMarkit. He will oversee platform architecture, scalability, and new product development. DeepMarkit also added seasoned capital markets executive Sacha Beharie as Head of Capital Markets to steer partnerships and go-to-market strategy.
Near-term priorities include integrating Prospect’s platform, expanding event categories suited for free-to-play engagement, enhancing backend systems and APIs, and building partnerships across sports, media, and technology. DeepMarkit will continue to take a compliance-led, jurisdiction-by-jurisdiction approach to future product expansion.
With this acquisition, DeepMarkit becomes the latest Calgary company to reposition itself around a global technology trend — one blending blockchain, finance, data, and consumer engagement — while tapping into an emerging market that still sits early in its adoption curve.
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