Calgary startup SimpleHedge has raised $4 million in seed financing to expand its platform that helps farmers manage commodity price risk. The round included Tall Grass Ventures, Trillick Ventures, Startup TNT, Barrel Ventures, and others.
SimpleHedge says its app has already supported more than US$350 million in transactions from nearly 3,000 farmers and now manages over 110 million acres. The company achieved that adoption in about 18 months, reflecting strong demand for easier hedging tools as markets remain volatile.
Rather than requiring producers to trade futures or options directly, the platform combines market data, inventory information, and pricing scenarios to help farmers understand exposure and evaluate strategy. The goal is to make risk management accessible to smaller operations that may not have financial teams or brokerage relationships.
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The new funding will support hiring in Calgary and Winnipeg and help scale product development. If SimpleHedge can convert early adoption into long-term usage, it could add momentum to Calgary’s growing agricultural fintech scene.
Mark Hlady, CEO and founder of SimpleHedge, wrote on LinkedIn: “In 2025 we helped hundreds of farmers lock in higher profit than they would have without hedging… and we’re just getting started.”
“What Robinhood did for retail traders, SimpleHedge is doing for farmers,” commented Nathan Cooper of Barrel Ventures. “SimpleHedge is giving farmers more control, more stability, and more resilience in a world where every cent matters. Thrilled to support this team as they bring modern tools to one of the world’s most essential industries.”
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