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Alberta Fintechs Strike Partnership to Empower Online Homebuyers in Canada

November 14, 2022 by Knowlton Thomas Leave a Comment

On the heels of a seed round, Ownly this week announced new partnerships with two Canadian companies.

The Calgary-based prop-tech startup revealed a partnership with Edmonton’s HonestDoor, a tech company providing instant estimates of property value.

In addition, Ownly is partnering with online mortgage brokerage Homewise, based in the North York region of Ontario.

“We each share a vision for simplifying and digitizing the homebuying experience, and together we will continue to bring the needed change to the archaic experience,” Ownly CEO Jason Hardy said in a statement.

Ontario’s Homewise ensures buyers access to lenders and advisors, granting them the tools and support needed to get through a financing process. Homewise’s embeddable application is fully integrated into Ownly’s platform, ensuring it is a key part of the user experience.

“[We] are well-positioned to enable homebuyers to achieve their dreams,” believes Jesse Abrams, CEO of Homewise. “Jason and his top-tier team allow prospective buyers to realize their dream, shopping and buying online. Homewise then comes in to aid buyers in actualizing this dream, financing and approving purchases.”

Alberta’s HonestDoor combines real estate data with data science to produce estimated values of houses and condos. Its database includes property taxes, transaction data, permit data, and neighborhood growth rates for over 16 million properties in Canada. HonestDoor now provides consumers with real-time home valuations as they go through Ownly’s digitized home-buying process.

“Ownly has completed the online home buying cycle with our partnership,” notes Dan Belostotsky, Founder at HonestDoor. “You can fully research, appraise, get pre-qualified, and purchase a home online.”

The so-called “Shopify of real estate” was founded in Calgary in 2020. HonestDoor was founded in 2019, while Homewise launched in 2018.

Filed Under: News Tagged With: Homewise, HonestDoor, Ownly

About Knowlton Thomas

Knowlton Thomas is Editor-in-Chief of The Midway Advance and Senior Writer for Calgary.tech. Over more than a decade of journalism, he has penned thousands of articles and dozens of essays on technology, health, and culture across a variety of publications.

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