
Calgary’s Carbon Upcycling Technologies has unveiled a new chief executive officer.
The Alberta cleantech, which is establishing a new industrial pathway for domestic cement production, says Markus Kritzler is now CEO, after joining the company as chief revenue officer in 2025.
Kritzler assumes the role from company cofounder Apoorv Sinha.
“I’m honoured to serve as CEO, and I look forward to partnering closely with Apoorv and the leadership team,” he stated.
The 2026 Global Cleantech 100 company describes 2025 as a “momentous year,” having raised substantial capital and breaking ground on its first commercial facility at the Ash Grove Mississauga Cement Plant.
Sinha, who remains President of Carbon Upcycling, says “this is a natural evolution for Carbon Upcycling as we move from proving the technology to delivering projects globally.”
As for Kritzler, his “executive industry experience and strategic leadership positions us well to execute on our ambitions and onshore critical cement supply chains,” said Sinha.
Steven Berkenfeld, Chair of the Board of Carbon Upcycling, suggests that Kritzler “brings proven operational leadership and the global perspective needed to advance Carbon Upcycling’s growth strategy.”
“As we further establish our production capabilities, the Board is confident this leadership evolution will strengthen industrial scale-up and delivery while enhancing the strong foundation established by Apoorv and his team,” he stated.
Carbon Upcycling wants to deploy five million tonnes of annual clean cementitious capacity over the next five years.
“Cementitious products play a central role in delivering the cement needed to build homes, cities, and infrastructure, and Carbon Upcycling has the leading solution for it,” says Kritzler.
“As we enter this exciting period of growth, our focus remains on leveraging our industry-defining technology to help our partners meet the growing demand for domestic, clean materials at scale,” the CEO remarked.
Carbon Upcycling was founded in 2014.




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