The Government of Alberta is spending $2.6 million on a campaign that offers motivated professionals from Vancouver and Toronto a glimpse into the kind of life that awaits them in Alberta.
The first phase of the Alberta is Calling advertising campaign launched in Vancouver and Toronto in mid–August and was designed to draw skilled, educated and ambitious talent to Alberta. In Phase 2, the campaign continues to spread the news about why workers in both cities may consider a future in one of Alberta’s vibrant communities.
Advertising will appear across Vancouver and Toronto markets. A colourful and eye–catching four-page newspaper wrap is a feature of the Vancouver campaign, along with strategic billboard and digital advertising in and around both cities.
Alberta is experiencing unprecedented economic growth and diversification that has resulted in rewarding jobs across numerous sectors, including technology, finance, renewable energy, film and television, agriculture, transportation, aviation, manufacturing and logistics. Job seekers in Alberta can look forward to expanding their skill sets and succeeding in their chosen fields while enjoying everything the province has to offer.
“Alberta is already home to some of the best and the brightest, and is rapidly becoming a destination of choice for people throughout Canada and around the world. We offer high wages, lower costs and a lifestyle that is unsurpassed anywhere else,” commented Tanya Fir, Minister of Jobs, Economy and Innovation.